Intertexual is between texts where the director of a film liked the idea and incorporated it within their film. This is called Homage; in other words it means paying tribute to the original. Intertexuality is when a director using something that is already existing from something else; things such as borrowing ideas creating a parody. Generic conventions are regular features which are expected to be in a film depending upon the Genre.
Binary opposites are when two opposites are clashed; Good Vs Evil - Innocence Vs Evil. Ideology means to have a set of ideas. For instance the idea of Happiness = Material things. Big business are dominant within our society and send us Hedgemonic messages which make us think what they say and present to us is the 'Norm'.
An example of a Hedgemonic message within Film would be the idea of a Ideal Family. Within Film the ideal family would be a Heterosexual couple; married with kids. Having a big Christmas dinner and the situation where the teenage daughter/son has a rebellion with the mother/father. Hedgemonic messages encourage us to accept certain values within society.
Other messages such as white people are seen to be dominant in Film and that Beauty is essential to be successful. Films which give us these Hedgemonic messages are called 'Ideological Films' - repeat things for us to accept a 'Norm'.
